Alon Friedman (University of South Florida) and Martin Thellefsen (University of Copenhagen)

Meaning, knowledge and interpretation in artificial intelligence

Digital semiotics studies how computational systems produce signs, how those signs acquire meaning and authority, and how they shape the knowledge practices of the people who read them.

New in Digital Scholarship in the Humanities · October 2026 · Open access

Reading without understanding: Peirce’s semiotics as a diagnostic for AI in the humanities

New in JASIST · 13 October 2026 · Open access

The ultimate forgery: a semiotic deconstruction of large language models as engines of simulated selfhood

The problem

Generated content takes on the formal marks of human expression: structure, coherence, authority. It is produced without intention, lived experience, cultural memory or sustained membership in an interpretive community. Digital semiotics treats the consequences as theoretical problems with practical stakes for how knowledge is organized, trusted and used.

  1. How is knowledge represented when signification is increasingly automated?
  2. How is interpretive authority assigned to machine-generated outputs?
  3. What is lost when meaning is detached from human continuity and context?

Research strands

01

AI and meaning

Language models, simulated selfhood and the semiotic status of generated text.

02

Knowledge organization

Domain analysis, classification and catalog records in an age of machinic interpretation.

03

Visual semiotics

Iconicity, metaphor and data visualization read through Peirce.

04

Peircean method

Speculative grammar, methodeutic, and Peircean analysis in code and in the classroom.

The book · In progress

Meaning Without Memory

Peirce, Digital Semiotics, and the Epistemic Limits of Artificial Intelligence

Meaning Without Memory is a philosophical account of how signs create meaning and how meaning becomes knowledge in the age of artificial intelligence. Its central argument is that contemporary AI systems produce signs without semiosis, the interpretive process through which signs come to mean. They generate fluent linguistic, visual, and multimodal outputs, but they do not themselves sustain the interpretive memory, domain accountability, or historical continuity through which signs become meaningful and knowledge-bearing.

Publisher
Under negotiation
Chapters
Drafted
Expected
2027

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